Eduardo Sirotsky Melzer also known by his nickname of “Duda,” is a Brazilian entrepreneur who’s a leader in media. He’s the third generation CEO of his family run business. He’s recently moved into the digital commerce sector by founding e.Bricks Digital. This business provides existing businesses with funding so they can sell online. The companies are required to prove they are profitable and must meet many other criteria in order to apply for funding. The company also helps new businesses, but with a smaller amount of funding. These new businesses must demonstrate an exceptional aptitude for success. To date e.Bricks has provided over $300 million in capital.
According to Estadao, Duda’s experience in both media and finance helped him with his endeavors. He graduated in Brazil with a bachelor’s degree. He then advanced to a master’s degree at Harvard University. Duda’s aptitude for being an entrepreneur was quickly shown to those around him. He worked in finance and media before starting his current role at RBS Group. Upon assuming the role as CEO at RBS, Duda restructured the company to work more efficiently. He also has worked with other colleagues to address ethical concerns in media, serving as an adviser and participant.
Although Duda Melzer had made some changes to the way RBS Group does business; he honored his Grandfather’s tradition and foundation. The Mauricio Sirotsky Sobrinho Foundation has existed for more than three decades. The work they do benefits the youth of Brazil. Their initiatives rally government and use the media to spread the message. They publicly display their efforts on the RBS Group website. There have been many over the years; however, the most famous one is titled “Love is the Best Inheritance.” Duda has not only made marks in his home country of Brazil but in the US and expanding beyond. More details can be found on Crunchbase.